Safer Sleep Week 2025: 10th – 16th March

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. By working together, we know that messages are stronger and can reach out to many more people. NHS North East and North Cumbria Information have produced a toolkit for Safer Sleep Week and content in this toolkit can be used within services and across social media.

All campaign assets are available to download on the North East and North Cumbria Integrated Care Board (NENC ICB) toolkit page.

Your support in sharing our messaging will help raise awareness of sudden infant death syndrome (SIDS) and sharing the simple advice that reduces the risk of it occurring.

For further help or advice on using the toolkit, please contact: Abbie Mulgrew, abbie.mulgrew@nhs.net